Paloma Makeup | Parfums & Cosmétiques
Paloma Makeup is an online store selling perfumes, cosmetics, and beauty products from world-renowned brands. Digital Solutions developed the online store from the ground up.
Contexte
Paloma Makeup is an online store specializing in perfumery, cosmetics, and beauty care created in 2021. It offers its customers more than 30,000 product references from major brands at promotional prices. Digital Solutions fully developed the online store and all its features.
Nos défis
Objectif
1
Branding
Web Design UX/UI : Custom graphic design and animation ensured the success of the branding strategy and positioning. We worked to improve the user experience on the Paloma Makeup online store, using techniques such as navigation optimization, content personalization and improved accessibility..
Objectif
2
Architecture
Design Pattern : We have worked to improve data management in the Paloma Makeup online store, using techniques such as process automation and optimization of processing algorithms.
Objectif
3
Performance
Optimization : We have worked to optimize the performance of Paloma Makeup's online store, using techniques such as caching, data compression and query optimization.
Objectif
4
Development
Integration : We have integrated features into Paloma Makeup's online store, such as order management, shopping cart management, contact forms, payment forms, return forms, newsletter forms, etc.
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5
Marketing
Email marketing : We have helped Paloma Makeup develop an effective email marketing strategy, by creating targeted campaigns to reach their existing and potential clients and using techniques such as segmentation, personalization and automation.
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6
Fidelity
Loyalty program : We helped Paloma Makeup develop a loyalty program to reward regular customers and encourage repeat purchases.